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Best WordPress Schema Plugin

WP SEO Structured Data Schema Pro

Pro Version Features:

  1. Supports Custom Post Type
  2. Auto populates fields from page/ post/ custom post type data (Click on “Auto Fill” Button to auto populate common fields like Title, url, featured image, excerpt, content, url, create & published data etc… )
  3. Auto populates publisher data fill from settings
  4. Dynamic Selected Tab (so you know what schema types are active on a page or post)
  5. Extra Schema added for:
    1) Books
    2) Courses
    3) Job Postings
    4) Movies
    5) Music
    6) Recipes
    7) TV Episodes
    8) Course
    9) QA Page
    10) FAQ Page
    11) Software App
    12) Item list
  6. Multiple Schema for a single page (added V 1.1)
  7. Add Review of each item (V 1.3.0 Google new update)

Structured data and schema are becoming more and more important for search engine optimization. The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema. The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:

  • Organizations
  • Local Businesses
  • Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Ratings

We created this plugin after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content, but we could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need.
So we made our own.


Structured data adds context to your website content by way of using a standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….


Rich snippets are the extra information that you often see right in the search results, such as:

  • Star ratings
  • Events and event times
  • Embedded site search box
  • Videos
  • Breadcrumbs

In other words, rich snippets are the visible result of structured data that appears in the SERPs.


Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates is a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.

Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.

HOWEVER…as with all things on the Internet, it garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.


In summary, there are three structured data formats:

  • MicroData (HTML based)
  • RFDa (HTML based)
  • JSON-LD (Java Script based)

We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites.
Read more about JSON-LD.


This plugin is modelled and will be updated according to Google guidelines that you will find here:

You can validate structured data on any web page here:

Change Log

Version 1.3.15 (April 07, 2021)

Add: Default Export/ Import feature work from new version 1.3.15 Add: Person Schema

Version 1.3.14  (Mar 23, 2021)

Fixing some special character issues at auto fill Add WordPress Compatibility for 5.7

Version 1.3.13 Aug (May 12, 2020)

Bug fix: Video schema updated.

Version 1.3.28 (May 28, 2020)

  1. Add: Special Announcement Schema like COVID news

Version 1.3.11 (Jan 14, 2019)

  1. Fix: WooCommerce currency.

Version 1.3.10 (Nov 20, 2019)

  1. Fix: PHP warning

Version 1.3.0 (Oct 22, 2019)

  1. Fix: Review Schema
  2. Add: New Review Schema by individual item
  3. Add: FAQ schema
  4. Add: Software APP schema
  5. Add: Item List

Version 1.2.11 (May 14, 2019)

  1. Fix PHP error message

Version 1.2.10 (May 10, 2019)

  1. Add: Contact Type under corporate contact.
  2. Fixed: JQuery conflict issue
  3. Fixed: Available Language selection issue.

Version 1.2.9 (May 08, 2019)

1) Time for post

2) Event Start & End Time

3) Local Business website url http://www add but it removes WWW

4) Product Identifier for e-commerce

Version 1.2.7 (Mar 08, 2019)

1. Fix: Restaurant fields & add new fields option
2. Fix: Spalling Error
3. Add: AMP support
4. Add: Update Item Schema
5. Fix: Update event Schema
6. Fix: Update QAPage Schema

Version 1.0 (May 31, 2018)

Initial Released

Version 1.1 ( Sep 26, 2018)

1) Added Read Estate
2) Woocommerce price & rating auto update
3) Multiple Schema
4) Sitenavigation Elements
5) TaxiService
6) Show/ hide schema for font end
7) Fix Permalink issue
8) Museum
9) Auto image get with proper re-size
10) Language file added